10 Colours to bring your website to life

by | Mar 10, 2022 | Webdesign | 0 comments

When you consider that 85% of consumers make a purchase decision based on the colour of a product it won’t come as a big surprise that colour choice is one of the most important decisions you’ll need to make when creating your brand and website. (Keep in mind that if you’re not actually selling a physical product but a service, that too constitutes a product in this context.)

The psychology of colour is a great starting point when faced with the task of creating your website. What feelings and emotions do you hope to awaken in the consumer? What state of mind would help convert your product into a sale/appointment/download?

Let’s take a look at the possibilities;

Primary Colours

  • Embodies Reflects precision & warmth
  • Reflects cheerfulness & optimism
  • Portrays energie
  • Stimulates mental processes
  • Can cause strain on the eyes
  • Embodies security and safety
  • Implies open communication
  • Stands for trustworthiness
  • Often used for corporate sites
  • Curbs appetite
  • Creates energy and excitement
  • Increases heart rate
  • Catches attention
  • Portrays passion
  • Increases appetite

Secondary Colours

  • Fertility symbol
  • Calming effect
  • Indicates nature & growth
  • Alleviates depression
  • Donates health & security
  • Embodies royalty & wealth
  • Indicates spiritual wellness
  • Stimulates creativity
  • Portrays sophistication
  • Associated with success
  • Reflects warmth
  • Signifies playfulness
  • Promotes enthusiasm
  • Portrays caution
  • Good for e-commerce
  • Signifies femininity
  • Associated with nurturing
  • Indicates softness & tenderness
  • Reduces aggression
  • Portrays innocence
  • Portrays strength
  • Associated with resilience
  • Down-to-earth
  • Inspires warmth & comfort
  • Signifies durability
  • Portrays edginess
  • Stands for strength & power
  • Sign of prestige
  • Linked to elegance & luxury
  • Timelessness
  • Portrays strength
  • Associated with resilience
  • Down-to-earth
  • Inspires warmth & comfort
  • Signifies durability

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